“Oh, yeah, that’s why we go to the movies, for two hours of diversity and representation.”
“Registering one of the worst-ever openings for a film its size… [the] globe-trotting spy movie The 355 is expected to make $4.3 million in its debut weekend,” reports Collider.
“Conservative estimates had put the film’s opening at between $5 million and $7 million, but this is a terrible result for a film playing in over 3,000 theaters and featuring the sort of cast that it does.”
Yeah, well, conservative estimates said $5 to $7 million in the hopes of spinning a $9 or $10 million opening a success.
Deadline accidentally points out the one big reason why this movie tanked. “The 355 seemed like a perfect title for Universal to acquire a domestic [opening of] $20M, the movie fitting in its theatrical slate, which is about diversity and representation.”
Diversity and representation.
Oh, yeah, that’s why we go to the movies, for two hours of diversity and representation.
Time to watch “The Quiet Man” again.