If you haven’t seen a commercial for Unplanned, an anti-abortion movie critical of Planned Parenthood, it isn’t for lack of trying on the part of marketers, whose efforts have been consistently rebuffed by TV networks.
Pure Flix, the distributor behind the box office hit God’s Not Dead and other movies aimed a Christians, opens the movie in 1,000 theaters today, but outside of the Fox News Channel, every other mainstream television outlet has declined to air the ad.
I’ve seen it, it’s amazing. See it.
Mike Lindell, the founder of My Pillow who invested $1 million in Unplanned, is also promoting the movie, which tells the true story of former Planned Parenthood executive Abby Johnson, who quit the organization to become a prominent pro-life advocate. Unplanned also got some publicity at its Hollywood premiere when singer Joy Villa attended in a dress emblazoned with the title of the film and the phrase, “F*CK Planned Parenthood.”
Similar to the networks taking a pass on selling ads, Unplanned previously had no luck licensing mainstream music for the movie, as a half-dozen major music labels said no to the filmmakers, including Disney, Universal Music, Sony/ATV and Round Hill Music.
OK, where do I buy a My Pillow?